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This web page beltbucklesusa.com has the following on the homepage, "We provide Free Shipping to anywhere in the United States and Lifetime Warranty on all belt buckles." We saw that the webpage also said " We have hundreds of belt buckles for you to choose from, such as animal belt buckles, biker belt buckles, rebel and western belt buckles." It also said " Western style belt buckles, such as, deer, horses, cowboys, and even native american belt buckles. Southern style rebel belt buckles, such as rebel flags, guns, motorcycles, and even red necks." The header had belt buckles as the highest ranking optimized keyword. It is followed by belt, buckles, and beltbuckles which isn't as ranked as highly as belt buckles. The next words beltbucklesusa.com used was western belt buckles. rebel was included but might not be viewed by search crawlers.